FMB Maturity Model — A Strategic Growth Path

By Roeland Vanrenterghem | Posted jun 4, 2025

Why this model?

Vaigo is a mobility company helping HR leaders offer smarter, more attractive employee benefits. But more than that — we help companies reshape how their employees move. Towards greener, more sustainable travel choices. Towards smarter car use. And towards full alignment with tomorrow’s expectations.

We often see that the FMB is used purely for fiscal optimization. That’s not our vision.

For Vaigo, the Flex Mobility Budget is a way to optimize the employee experience — and drive people towards smarter mobility:

  • Choosing smaller, more sustainable cars
  • Using bikes and public transport to commute
  • Limiting unnecessary mileage
  • Encouraging smart EV charging (e.g. at home, on sunny days, using solar and wind energy)

This maturity model shows how your company can gradually evolve its mobility strategy — with the FMB as the framework.

Level 1: Activate the Basics

For whom:

Companies that want to offer the FMB with minimal effort, responding to legal requirements and increasing employee expectations.

🎯 Focus:

Launch the simplest and most impactful options from Pillar 2.

🧩 What’s included:

  • 🏠 Reimburse housing costs (rent or loan) for employees living <10 km from work
  • 🚲 Purchase a bike and accessories
  • 🚆 Buy public transport tickets or subscriptions

⚙️ Implementation checklist:

  • Define a budget calculation formula based on employee roles
  • Prepare a mobility policy document (Vaigo provides templates)
  • Explain the switch: existing benefits must be replaced
  • Set up an HR approval flow
  • Activate Pillar 2 in Vaigo

✅ Outcome:

A quick, low-complexity way to introduce the FMB, offering clear value to employees.

Level 2: Expand Your Pillar 2 Offering

For whom:

Companies that see mobility as an important part of their people strategy and want to offer more flexibility.

🎯 Focus:

Enable the full range of options in Pillar 2.

🧩 What’s included:

  • 🚴 Bike leasing (including speed pedelecs)
  • 🚖 All forms of shared mobility (bikes, scooters, cars, taxis)
  • 🚘 Short-term car rental (up to 30 days)

⚙️ Implementation checklist:

  • Update the mobility policy with new use cases
  • Activate the Vaigo mobility card for real-time, compliant spending

➕ Pros:

  • Wider choice for employees
  • Promotes sustainable and multimodal habits
  • Enhances employer branding

➖ Cons:

  • Slightly more operational effort
  • Requires clear internal communication

Level 3: Add Pillar 1 — Company Car Option

For whom:

Organizations where mobility is a strategic topic — not just an HR benefit.

🎯 Focus:

Introduce a company car option inside the FMB framework.

🧩 What’s included:

  • Lease a company car (e.g., smaller, low-emission or electric)
  • Use a flat budget (forfait) that includes total vehicle cost: lease, insurance, maintenance, taxes
  • Integrate EV charging based on real cost, not flat rate

⚙️ Implementation checklist:

  • Align your car policy with FMB mechanics
  • Integrate leasing logic and EV charging flow in Vaigo
  • Communicate the choice between car vs. FMB clearly to employees

✅ Outcome:

A flexible and attractive company car setup — without losing the benefits of the FMB structure.


Level 4: Fully Mature — FMB as Your Mobility Policy

For whom:

Companies that manage mobility as a living, strategic pillar. Employees’ needs evolve — your policy should be able to cope with this.

🎯 Focus:

Manage all company car and mobility options through a single, role-based FMB policy.

🧩 What’s included:

  • Every employee with car eligibility is in the FMB
  • Employees flexibly choose: a full car, a smaller one, or no car — depending on life stage and role
  • Mobility rights evolve with roles (e.g., promotion = new envelope)
  • EV charging, car lease, mileage costs, and all other benefits are handled within Vaigo — meaning the cost of mileage and EV charging is integrated into the budget. This encourages employees to make smarter, more sustainable mobility choices.

🏁 Outcome:

A dynamic, ESG-aligned mobility policy that:

  • Matches employee needs at every career stage
  • Provides complete flexibility
  • Lowers fleet and admin costs (encourage smaller cars)
  • Futureproofs your employer brand
  • Fully encourages sustainable behaviour: smaller cars, less driving, and smarter EV charging

🚀 How Vaigo Helps

At Vaigo, we guide HR and mobility teams in building modern, flexible, and sustainable mobility policies — step by step. We help you:

  • Design role-based FMB budgets
  • Build clear mobility policies (with ready-to-use templates)
  • Implement seamless tech to activate and manage FMB
  • Provide continuous insight into mobility usage and costs

From compliance to impact — we support your journey to mature mobility.

Roeland Vanrenterghem, Founder & CEO of Vaigo, created this maturity model to inspire companies to see mobility differently:

“Mobility isn’t just a benefit. It’s a behavior. And when you manage it smartly, you unlock real impact — for people, for budgets, for the planet.”

Want help mapping where you stand today — and how to grow? Let’s talk.

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